Notepad:Simulacra

Representation starts from the principle that the sign and the real are equivalent (even if this equivalence is Utopian, it is a fundamental ax~om). Conversely, simulation starts from the Utopia of this principle of equivalence, from the radical negation of the sign as value, from the sign as reversion and death sentence of every reference. Whereas representation tries to absorb simulation by interpreting it as false representation, simulation envelops the whole edifice of representation as itself a simulacrum. -- Jean Baudrillard, Simulacra and Simulation

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Living in an Unreal World A Film By Adam Curtis. Excerpt from Hypernormalisation (review)