Documentation:Curriculum Development/Committees/PMAC

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PMAC - Program Market Analysis Committee

Terms of Reference

The Committee is tasked with proposing, discussing and making recommendations to the AVP Open Learning concerning the following topics:

  • Creation of new OL courses and/or programs
  • Suspension or cancellation of OL courses and/or programs
  • Major revision of OL courses and/or programs
  • Changes in course modality

In making these recommendations the Committee is tasked with taking into account:

  • Alignment with TRU strategic plans and priorities
  • Availability of OL's fiscal, human and physical resources
  • Fit with departmental programming and OL student needs
  • Sustainability research including impacts on programs, enrolments, students, and partners



The Committee will have representation from each of the academic and vocational areas covered by Open Learning. Normally this representation will take the form of:

  • Associate Deans and/or Program Coordinators tasked with OL liaison - numbers may vary
  • Senior Open Learning Faculty Members (6)
  • Director, Curriculum Development (Chair)
  • Director, Delivery


  • Manager, Enrolment Services
  • AVP OL (will attend as necessary)
  • Other invited guests for specific agenda items

Revised membership lists will be sent out periodically by the Director of Curriculum Development.


The Committee will usually meet monthly, depending on agenda items and time of year. The Committee is chaired by the Director, Curriculum Development or designate as necessary.

Quorum is achieved with a simple majority of the total membership.

Administrative Support

Office of the Director, Curriculum Development, Open Learning


Meetings are open to the TRU community.

OL PMAC Course/Program Approval Procedures

New programs, new courses, major course revisions

Stage 1
Ideas and concepts go to relevant Associate Dean, Academic Director or Program Coordinator
Stage 2
Associate Dean, Academic Director or Program Coordinator completes OL PMC Course/Program Approval Form ADD FORM HERE Stage 3
Proposal placed on PMAC agenda for preliminary review and decision to proceed based on:

  • Resource availability ($, staff, available expertise)
  • Market
  • Priorities

If proposal requires market analysis, go to Stage 4, otherwise go to Stage 6 should PMAC recommend proceeding with proposal.
Stage 4
Proposal may be sent back for detailed market analysis if deemed necessary.
Stage 5
Proposal comes back to PMAC for review and decision as to whether or not to recommend proposal for approval
Stage 6
If approved, proceed to Stage 7. Stage 7
Proposal goes back to Program Coordinator or Academic Director/Associate Dean to develop into formal proposal for approval process, with input from OLFMs, Faculty, and other experts.
Stage 8
Formal proposal goes to Faculty Council (some courses/program changes approved at this level).
Stage 9
Formal proposal goes to Education Programs Committee (EPC) or Graduate Studies Committee if required.
Stage 10
Formal proposal goes to Planning Council for Open Learning for information or action if required.
Stage 11 Formal proposal goes to Senate for information.
Stage 12
Formal proposal goes to Board of Governors if required.
Stage 13
Formal proposal goes to DQAB if required.